Chef Charles Dean White: Innovative & Modern Brand Chef Charles Dean White is a rising star of Philadelphia’s ever-growing culinary scene. White honed his craft for working for various restaurants in the Philadelphia area, earning the title “the Swanky Chef”. Today Chef Charles Dean White develops impressive menus and oversees all aspects of food and beverage. Chef Charles Dean White’s brand need to reflect his modern and innovative spirit. Our branding work with Chef Charles Dean White included a complete brand with a new logo, patterns, business cards, menus, uniforms, and packaging. We delivered a holistic brand that not only presented a dynamic new look for this catering business as a whole, but also provided Chef Charles Dean White with clear direction on how to leverage this identity across multiple channels.